Home » Grocery Articles » Wabooms Winery of South Africa joins forces with Besós UK Ltd
Wabooms Winery of South Africa joins forces with Besós UK Ltd
Waboomsrivier Co-operative in South Africa has just appointed Besós UK to exclusively represent the winery in the UK
SOMERSET, UK, September 30, 2008 /Grocery PR News/ -- Waboomsrivier Co-operative in South Africa has just announced that it has appointed Besós UK to exclusively represent the winery in the UK.
Commenting on the agreement, live from South Africa, Mike Wakefield of Besós UK said:
"Wabooms is one of the finest wineries in Worcester, with 1,400 hectares under vine. We're over the moon with this new venture. Rather than simply supplying bulk, we've decided to take the direct approach to market with WagenBoom - most certainly a bold move in the current economic climate!"
Situated just north of Worcester in the newly-formed Breedekloof DO, Wabooms is perfectly geared for producing large quantities of outstanding wines having been one of the first cellars in South Africa to import the complete 'Perra' concept from France.
The all-new WagenBoom range of wines will be distributed exclusively by Besós UK Ltd and is expected to be available later this year.
For further details, please contact Mike Wakefield directly on: 07710 515057 or by email michael.wakefield@besos.co.uk
About Drinks Network
Drinks Network ... marketing communications for boutique wineries worldwide and their UK agents.
Besós UK Ltd exclusively represents a number of prestigious wineries in the UK and has earned a solid reputation for supplying exceptional quality branded wines for the Off-Trade.
Waboomsrivier Winemaker Beenie Wannenburg boasts a string of awards and accolades, including the recent International Wine Challenge Trophy win and being named South African Young Winemaker of the Year 2007.
Waboomsrivier Co-operative is a member of the Wine Industry Ethical Trade Association.
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